The thing that makes this group different is that the enquiry is almost never just an enquiry. It is a date, a vehicle, an insurer, or a house full of furniture and a set of stairs.
Get the right details in the first message and the job practically books itself. Miss them and you are three phone calls deep before you can even give a price.
Built for: Mechanics, Mobile mechanics, Panel beaters, Car detailers, Towing services, Removalists.
For a workshop, the customer already knows roughly what they want: a service, an inspection, a set of tyres. What they want from the site is a day and a time. A booking form that asks for the vehicle, the rego and a preferred day beats a generic contact form by a mile, because it lands on your desk ready to schedule.
For panel beaters, half the visitors are trying to work out whether you deal with their insurer and whether they are allowed to choose you. Say which insurers you work with, say what happens with excess, and say plainly that in South Australia they get a say in who repairs their car. That page answers the question the insurer's call centre did not.
Removalists get burned by the same three things: stairs, parking and the stuff nobody mentioned. Ask about them in the form. Bedrooms, floors, lift or no lift, how far from the truck to the door. It takes the customer thirty seconds and it turns a guess into a quote you can stand behind.
Towing is the extreme version of urgent. Nobody reads anything. The site needs to load on a bad phone signal on the side of a road, show a number, and make it obvious you actually cover that stretch of road. Everything else on the site is for daylight hours.
Not on the website, no. It changes what the site has to say: your service area does the job an address normally does, and people want to know what you can and cannot do in a driveway. Google's map results do treat a service area business a bit differently to one with a shopfront, and setting that up correctly on your Business Profile matters more than anything on the site itself. I will do that with you either way.
You can, and it works well for logbook servicing and inspections where the price genuinely is the price. Where it goes wrong is publishing a low number for a job that always turns into a bigger one, because then every customer arrives expecting the low number. If that is your situation, a starting price with a clear 'what changes it' line does better.
$199 to set up, then $59 a month. The monthly covers hosting, the domain, security, backups, content updates when you need them, and me picking up the phone. There is no separate bill for small changes. The monthly runs on a 12-month minimum term, then month to month: $199 does not come close to covering a bespoke build, so the rest of it is spread across the first year rather than charged up front.
12 Bar Digital, Largs North, Adelaide, South Australia. (08) 7077 0985. hello@12bardigital.com.au