Sparkies get two completely different types of visitor and most electrician websites only serve one of them.
One has no power right now and wants a number. The other is planning a switchboard upgrade, some downlights or a solar service, and is comparing three quotes. The same page cannot be the front door for both, so the site should split them within the first screen.
Two clear paths at the top: call now, or get a quote. The person with no power does not scroll and the person planning work does not want to feel like they are interrupting an emergency. Splitting them makes both feel like the site was built for them.
Electrical is a licensed trade and people know it. Your licence number in the footer, on the contact page and near your name is a small thing that quietly removes the biggest doubt someone has before letting a stranger into the meter box.
A quote form that accepts a photo turns a vague description into something you can price. For switchboard and safety switch work in particular, one photo tells you more than a paragraph ever will, and you can answer while the kettle is on rather than driving across town.
Plenty of households have panels installed by a company that no longer exists, and no idea who to ring when the inverter starts complaining. If you service solar, that deserves its own page and its own wording. It is a search people make and very few electricians answer it.
A licensed electrician doing solar servicing, repairs and residential work. Built to turn enquiries into booked jobs, with the personal side of a one-person business kept front and centre rather than hidden behind corporate wording. Worth saying plainly: this one is in Central Victoria, not Adelaide. Same build, same price, different postcode.
Visit Lady Solar & Electrical
Not on its own, and anyone promising that is guessing. What a good site plus a properly set up Google Business Profile does is get you showing up for the searches near you, which is where the work is. Beating a company that has been buying ads for a decade takes longer, and I would rather tell you that now than bill you for it for a year.
The pages change but the principle does not. Commercial visitors want compliance, insurance, capability and evidence you have done work at their scale, and they are far more likely to be reading on a desktop with time to spare. Same site, different weighting.
$199 to set up, then $59 a month. The monthly covers hosting, the domain, security, backups, content updates when you need them, and me picking up the phone. There is no separate bill for small changes. The monthly runs on a 12-month minimum term, then month to month: $199 does not come close to covering a bespoke build, so the rest of it is spread across the first year rather than charged up front.
12 Bar Digital, Largs North, Adelaide, South Australia. (08) 7077 0985. hello@12bardigital.com.au