Consulting has a specific website problem: you are usually talking to two or three very different audiences at once, and the standard fix is to water the message down until it offends nobody and interests nobody either.
A start-up founder and a corporate manager are not looking for the same thing, are not worried about the same thing, and do not respond to the same language. The site can serve both without becoming beige, but only if it is planned that way from the start.
Rather than one flattened message, give each audience its own way in, with its own language and its own examples, from the first screen. Nobody has to wade through a pitch aimed at somebody else to find the part meant for them.
Consulting sites are famous for three paragraphs that could describe any consultant alive. Name what you actually do, who for, and what changes as a result. If a reader cannot repeat it back after two minutes, the page has not done its job.
Real engagements, real outcomes, in plain words. Where confidentiality stops you naming a client, describe the situation and the result without them. That reads as more credible than a wall of logos, because it shows the thinking rather than the letterhead.
Nobody buys consulting off a website. What they will do is book a short conversation, if the site makes it obvious, low commitment and clear about what happens in it. That is the only conversion the page needs to worry about.
A growth consultancy speaking to start-ups, not-for-profits and corporates at once. The site targets what is relevant based on who lands on it, so a corporate visitor is not reading start-up language and the other way around.
Visit Sage Consultancy
It is the thing people check between hearing your name and contacting you. That check is quick and it is quietly decisive: a referral arrives warm and either stays warm or goes cold on your site. The job is not to generate leads from search, it is to convert the ones already headed your way.
Yes, and on the $99 plan you get a proper editor to do it with, blog included. On $59 you send me the changes and I make them, usually the same day, at no extra cost. Plenty of people prefer that, because the writing is the part they were never going to get around to.
$199 to set up, then $59 a month. The monthly covers hosting, the domain, security, backups, content updates when you need them, and me picking up the phone. There is no separate bill for small changes. The monthly runs on a 12-month minimum term, then month to month: $199 does not come close to covering a bespoke build, so the rest of it is spread across the first year rather than charged up front.
12 Bar Digital, Largs North, Adelaide, South Australia. (08) 7077 0985. hello@12bardigital.com.au