A gym website has a harder job than most, because it is not selling one thing. It is holding a timetable, a membership signup, a coaching team, a competition calendar and whatever the community is currently excited about, and all of it changes constantly.
That is exactly where the big website builders let gyms down. Everything is possible until you actually try to add it, and then it is an evening lost to fighting a template.
The class timetable is the most looked at thing on a gym site and the fastest to go stale. If updating it is a hassle, it stops getting updated, and then people turn up to a class that moved. It has to be quick enough that you will actually do it, from your phone, on the way out.
Membership signup is where gyms quietly lose the most people. Too many steps, a form that forgets what they typed, a payment page that looks like it belongs to someone else. Every extra screen sheds people who had already decided to join. Fewer steps, no surprises, and it works on a phone in a car park.
The competition side is what makes a strength gym a community rather than a room with equipment. Upcoming events, running order on the day, results afterwards. Members check it obsessively, and it is the content that brings people back to the site between sessions.
Walking into a gym for the first time is intimidating for most people, and that fear loses you more prospective members than price ever does. Real photos of your coaches, in your gym, with a couple of honest lines each, makes the front door feel a lot less heavy.
An Adelaide strength gym, rebuilt off Squarespace. Class schedules, trainer profiles and a contact flow that does not lose people. Their words on the rebuild: anything they dream up, they can actually have now, which was the whole point of moving.
Visit Strengthworx
Only if the builder is the thing stopping you. If your site is a few pages and never changes, stay where you are and save your money. If you keep hitting walls when you want to add something, or you are paying for apps to work around the platform, that is the signal. The move itself takes days, not weeks, and your existing content comes with it.
Yes, and there are two honest options. If you already use a gym management system, the site should hand people to it cleanly rather than duplicating it badly. If you do not, we can build booking into the site itself. Which one is right depends on what you are already paying for, so we look at that before deciding.
$199 to set up, then $59 a month. The monthly covers hosting, the domain, security, backups, content updates when you need them, and me picking up the phone. There is no separate bill for small changes. The monthly runs on a 12-month minimum term, then month to month: $199 does not come close to covering a bespoke build, so the rest of it is spread across the first year rather than charged up front.
12 Bar Digital, Largs North, Adelaide, South Australia. (08) 7077 0985. hello@12bardigital.com.au